Thursday, May 10, 2007

Comment on These Topics

Thank you for all of the feedback so far. There has been some great discussions in response to several of the questions listed below. There are, however, a few topics that have gotten few or no responses at all. Please keep in mind that everything is on the table for the sport and if your response to a question is just "I like the way it is now" that provides us some valuable information. Here are four questions in particular that could use a little attention and discussion:

Should the UPA engage the tens of thousands of former members? If so, for what purpose(s)?

How would you like to see the UPA relate and interact with local Ultimate ogranizations? Affiliate organizations?

How high of a priority should credibility/legitimacy be for the UPA?

Currently the UPA provides the following services to Canada: access to championships, sanctioning, and some coaching clinics. Should the UPA continue these offerings? Why? What are the impacts? Should the UPA offer all of its services to Canada?

So please keep commenting on all of the other threads, but lets show these four a little love!

Thanks you again for thoughts and time.

Tuesday, April 17, 2007

Welcome to the On-Line UPA Strategic Planning Forum!

Welcome to the UPA's strategic planning forum! As you may know the UPA is undergoing a major strategic planning process. The final product of this process will be a long-term strategic plan, a living document, that will be titled "Ultimate Revolution." At this point in the process, the UPA has performed an initial assessment utilizing several on-line surveys from which we've over 7,000 total responses and a handful of community forums. These have helped us to assess where Ultimate is now, where the UPA is now and how various stakeholders (players, coaches, observers, parents, ex-players, school administrators, business and media partners, and anyone who has an interest in the sport of Ultimate) currently relate to Ultimate and the UPA.

Currently, the Strategic Planning Committee (SPC) is in the process of developing a final assessment document which will highlight the UPA's and Ultimate's current strengths and challenges.

We are also hosting community forums throughout the US and Canada this spring where elements of this assessment will be presented and participants will be asked to share their opinions on some of the big future-focused questions.

The UPA SPC recongnizes that there is no way that we can host enough forums that will be accessible to everyone who has an interest in the sport and so we have created this blog as a virutual forum for you to give your input on the future of Ultimate.

Here in this blog you will find some of the most significant assessment findings.
Spirit of the Game
Self-Offciated Play
Membership
Credibility/Legitimacy
Canada and Beyond

Once you've read through the assessment findings, you can add your comments by heading over to our future-focused questions from the links on the left side navigation bar or by simply scrolling down on the home page of the blog.

Before commenting, please feel free to re-read the assessment findings related to the questions as well as the discussion ground rules listed at the top left of the blog.

A moderator has been assigned to each major discussion topic to help keep the discussion active and on track. The moderator also has the right to remove posts that are in violation of the discussion ground rules. Obviously, the UPA would prefer to "police" the discussion as little as possible so please be respectful of your fellow posters, most of whom you could encounter on an Ultimate field.

The blog will be open for comments until May 16th at which point we will close it and use the comments to help develop the final assessment.

If there are questions that you would like to see added please e-mail the UPA SPC at upa_spsc (at) upa.org. We can not gaurantee that we would add your question as we would have to look at the assessment data so far.

If you have any comments about the usability of the site please e-mail kyle.weisbrod (at) upa.org

Tuesday, April 10, 2007

What is Ultimate Revolution?

• At a July ’06 retreat in Boulder CO, the UPA staff and Board made the decision to embark on a 16-month journey to develop a comprehensive 5-year strategic plan.

• The group made a firm commitment to include UPA members and non-members in every stage of the process. To ensure the plan meets the needs of present and future members, it was decided that thousands of voices from the Ultimate community would need to inform and ultimately chart the UPA’s future.

• Ultimate Revolution is the name of the plan – it is meant to communicate many things, including the notion that this will not be business as usual.

Why Plan Now?

Ultimate is hot, the UPA is thriving, and new opportunities abound!

Facts:

•The UPA has doubled its annual revenue in the last five years.
•Overall membership has seen a 62% increase over the past 5 years.
•Since 2003, the number of women’s teams competing in the College Series has increased by 65%
•In 2002, there were 7,720 college members. Today there are almost 12,000.
•Youth membership has exploded: 342 in 2001; 4500 today!
•Since the inception of the UPA Coaching Clinic program, approximately 600 individuals have attended clinics in order to share Ultimate in their local communities.
•The College Championships have been on TV for the past 3 years thanks to a UPA partnership with CSTV.
•Ultimate became a medal sport in the 2005 World games – the first time Ultimate has been included on the program of an international multi-sport event.

How can you participate in the planning process?

There are two major stages, and we hope you will participate in both of them:

Assessment – Since last fall, we have been fully engaged in learning about what people on the inside and outside think of the UPA, and Ultimate in general. Surveys, facilitated group dialogues, and key interviews have been happening all across the country in numerous and diverse events and venues. So far we have received input from over 7,000 members and non-members.

Envisioning the Future - In the spring, we will hold 4 large regional community summits (and a series of smaller forums in key communities), where the results from the assessment will be shared. Then participants will use the information to envision the next 5 years and strategize and prioritize together. The results of these events, which will host hundreds of people, will become the foundation for the strategic plan.

Look for announcements on the web-site, on e-news, in Ultimate Magazine, at tournaments, and at other Ultimate events. This is your chance to set the course for Ultimate and the UPA – get involved!

Help the UPA create a revolution in sport!

Assessment Finding: "Spirit of the Game"

based on input from over 7,000 responses


The good news about Spirit of the Game is that the vast majority of players (UPA Members and Non-Members alike) are deeply committed to its principles and central role in the sport. The bad news is that the difficulty of upholding SOTG in the most competitive venues has alienated many players and remains unresolved.

When asked about the importance of continual promotion and preservation of Spirit of the Game, 69% of survey respondents said “it is essential”, and 29% said “I care about it”.

When asked about the current status of Spirit of the Game within the UPA competitions in which members compete:
20% said “thriving”
58% said “surviving”
14% said “suffering”
10% said either “don’t care” or overemphasized”.

Some Quotes:

“I’m frustrated with the UPA’s stance on higher level players – club and college – not taking a stand. Make a more concerted effort to not just trust that Spirit of the Game will work. People treat each other without respect.” (Coach)

“I feel the UPA is failing at getting Spirit of the Game out there in college. It’s not emphasized or enforced. If people know about it – it’s very vague and not ingrained.” (Youth Member)

Assessment Finding: "Self Officiated Play"

Based on input from over 7,000 responses

The issues of playing with referees and becoming a more mainstream sport have been divisive issues for years in the Ultimate community. UPA leadership has not figured out its position on these issues or decided on the role it will play.

When asked about their feelings regarding referees, survey respondents revealed a very ambivalent stance:
18% said “Referees will ruin Ultimate - they should never be allowed”
34% said “It is dangerous territory - integrity of the game will be at risk”
26% said “I might be ok with it - I am open to experimentation”
16% said “I'd like to play with it, but only at certain levels”
5% said “It's the future of ultimate - it's the only way

When asked about their feelings regarding observers, survey respondents showed a more accepting attitude:
2% said “Observers will ruin Ultimate - they should never be allowed”
10% said “It is dangerous territory - integrity of the game will be at risk”
22% said “I might be ok with it - I am open to experimentation”
44% said “I'd like to play with it, but only at certain levels”
15% said “It's the future of ultimate - it's the only way
6% said Observers don’t go far enough - bring on the refs

Some Quotes:

“Refs will ruin the game and make it like every other game that has gone down the tubes. Why can’t we stay different?” (Member)

“The UPA has been too slow on the issue of referees - now other people are doing it and they could ruin it.” (Member)

Assessment Finding: "Membership"

Based on input from over 7,000 responses

UPA members and former members appreciate all the services provided by the organization, but what they want the most is more opportunities to play/compete. Currently, the UPA’s current slate of competitive offerings leaves many Ultimate players with few opportunities to play at all but the highest levels. Yet many are yearning to renew their connection with ultimate and the UPA in some (possibly new) way, and are frustrated by the paucity of options. The people want to play!

“Of 1500 former members responding to the question of “what would inspire you to join the UPA again”, the overwhelming write-in response was some version of, “when/if I play again”.

When former members were asked what they missed the most about being a UPA member,
66% said “UPA Series”
51% said “ UPA sanctioned events”
33% said “The magazine”

The number one option chosen (among former members) in response to the question “what would inspire you to join he UPA again” was “fun/different/new opportunities to play/compete” (34%). “Lower Fees” came in second at 26%.

When asked how important is it for your current (or future) kids to play ultimate, 37% of former members said “I (will) strongly encourage Ultimate”, and 51% said “I hope they will play”.

Adult UPA membership has not grown significantly. In 2002, there were 6310 Adult UPA members. In 2006, there were 6792 members.

There are approximately 70,000 former UPA members.

Some Quotes:

“We are losing as many adult members as we are gaining every year”. (Staff Member)

“There’s this huge group of Ultimate players that play in leagues, intramurals, pick-up that don’t have any interest in joining the UPA.” (Member)

“Presently I have no direct benefit to being a member because my I don't have much time to play organized ultimate. However, if there were good reasons for me to be a member, like my kids are involved or I'd have more opportunities to play ultimate if I were a member then I'd do it no question.” (Former Member)

“I want the UPA to CREATE NEW OPPORTUNITIES FOR ME TO PLAY! Not just limit who can play at tournaments that already exist!” (Former Member)

Assessment Finding: "Credibility/Legitimacy"

Based on input from over 7,000 responses

Ultimate players believe the general public does not think Ultimate is a real sport when they know that it is one. Even with the progress made in the past few years, this dissonance continues to frustrate many in the Ultimate community.

When asked if growing the sport of Ultimate is important, 76.6% of respondents answered “Yes, we should be continually trying to increase participation and opportunities for competition and play.

When asked if increased media exposure for Ultimate was important, 70.9% of respondents answered “yes.” The top reason for those that answered yes was “Increases awareness of sport to general public” (96.3%)

When asked to gauge how the public perceives Ultimate, members indicated 38% would describe ultimate as “fun game for alternative types”, 25% would ask, "Oh, you throw Frisbees to dogs"/"You mean the game with the baskets?”, 16% believe it’s “not a real sport, never will be, and 13% would say “it is a growing grass roots sport”.

When asked to gauge how Ultimate players themselves perceive the game, 46% said “a peer with other second tier sports like lacrosse and rugby, 30% said “it’s so universal it should be in the Olympics”, and 20% said “it is a growing grass roots sport”.

When members were asked if they were happy with the public’s perception of Ultimate, 68% said “No”, 25% said “I don’t care”, and 7% said, “Yes”.

Some Quotes:

“It is amazing how little respect we still get as a sport. I wish I didn’t care but I do.” (Member)

“It sucks that a greater portion of the people that I meet don’t know what Ultimate is and that it is played at different levels. The UPA sucks for not taking it on.” (Member)

Assessment Finding: "Canada and Beyond"

The UPA, as the United States governing body for Ultimate, has allowed Canada to participate in its club and college championship series since 1999. However, ever since Canadian teams started capturing qualifying spots and then winning the Championship, there has been uneasiness about the impact of that decision.

• For three of the past five years a Canadian Team has won the open division of the UPA Club Championships.

• In 2005, the team representing the United States/UPA in the Open Division was not the “national” champion – the Open division that year was won by Furious George, a Canadian team. The losing team in the Championship Games (i.e. highest ranking at the Club Championships) represented the US.

National Association Membership - Based on WFDF World Census

Country20032006% Increase
USA/UPA17,49724,63341%
Australia1,6313,10190%
Japan2,2882,52310%
UK6041,566159%
Germany8281,08631%
Canada1,4001,4000%


Some Quotes:

• “There were several Canadian reps at the conference (B.C., Calgary, NL, AUM), yet some of the sessions (particularly the charitable status and liability session) focused on the American perpective without acknowledging the Canadian orgs in the room. I heard UPA staff refer to the UPA as a National Organization several times, often recommending reps refer to their local state laws, etc...(Province was never included). This left me slightly unsure about the role the UPA would have as a North American organization, particularly in Canada. Does the UPA's mandate extend into Canada? Overall, I thought the conference was amazing and I learned an enormous amount, which I am eagerly summarizing/sharing with my own board tonight at our own meeting.”


From the local player survey: players from Ottawa Carleton League

• “CUPA is one mixed up organization.”

• “CUPA is entirely useless for anyone who doesn't play at Nationals in Canada -- they do nothing for the sport in general.”

Monday, April 9, 2007

Preserving and Promoting SOTG

Given that SOTG is so important to players (the data are very compelling), what should the UPA do to preserve and promote it at every level of competition?

Please review the findings for this topic before engaging in discussion.

Describing, Highlighting, and Positioning SOTG

What is the best way for the UPA and Ultimate to describe, highlight and position SOTG.

Please review the findings for this topic before engaging in discussion.

Ensuring Adherence to SOTG

What are the best strategies for ensuring that players at every level understand and adhere to the principles of SOTG?

Please review the findings for this topic before engaging in discussion.

Importance of Self-Officiated Play

How Important is the concept of self-officiated play in Ultimate? Why?

Please review the findings for this topic before engaging in discussion.

Ultimate without Self-Officiated Play

Would it still be Ultimate without self-officiated play?

Please review the findings for this topic before engaging in discussion.

UPA and Officials

What should the UPA's stance be on officials (refs, observers) in Ultimate?

Please review the findings for this topic before engaging in discussion.

Co-existence of Self-officiated and Officiated Play

Can self-officiated Ultimate and officiated Ultimate co-exist?

Please review the findings for this topic before engaging in discussion.

Increasing Opportunities to Play

Given that our respondents are so enthusiastic about playing, what can/should the UPA do to increase opportunities for people to play the game at every level?

Please review the findings for this topic before engaging in discussion.

UPA Competitive Structure

What kind of competition structure or opportunities should the UPA offer beyond or instead of UPA Club and College Championships, Youth Club Championships, and HS Eastern, Western and State Championships?

Please review the findings for this topic before engaging in discussion.

The UPA and Former Members

Should the UPA engage the tens of thousands of former members? If so, for what purpose(s)?

Please review the findings for this topic before engaging in discussion.

The UPA and You

What's wrong with the UPA and what should be done to better fulfill your needs?

Please review the findings for this topic before engaging in discussion.

The UPA and Leagues

How would you like to see the UPA relate and interact with local Ultimate ogranizations? Affiliate organizations?

Please review the findings for this topic before engaging in discussion.

The UPA and Local Play

Do you feel the UPA should be providing/advocating for more opportunities for play at the local level? For example:

• Start/support/run leagues and local organizations
• Secure fields
• Promote and market Ultimate

Please review the findings for this topic before engaging in discussion.

Defining "Credibility/Legitimacy" for Ultimate

How would you define "credibility" and "legitimacy" for Ultimate? What is it and from whom do we need it?

Please review the findings for this topic before engaging in discussion.

Resources Directed at Gaining Credibility/Legitimacy

How important is credibility/legitimacy and to what extent should we spend our membership dollars to get credibility/legitimacy?

Please review the findings for this topic before engaging in discussion.

Priority of Credibility/Legitimacy

How high of a priority should credibility/legitimacy be for the UPA?

Please review the findings for this topic before engaging in discussion.

Top-down or Bottom-up Growth

Should the UPA focus on top-down (professional league/media exposure) or bottom-up growth (local focus/outreach/youth access)?

Please review the findings for this topic before engaging in discussion.

Recognition by "Credible" Governing Bodies

To what extent do you want the UPA to strive to become a member of State High School Federations, NCAA, and other "credible" organizing bodies. What are you willing to give up?

Please review the findings for this topic before engaging in discussion.

Concessions to Gain Credibility/Legitimacy

What would you, and more importantly what would you NOT, be willing to give up to gain credibility and legitimacy?

Please review the findings for this topic before engaging in discussion.

Canada in the UPA College and Club Series

Should Canada be allowed to continue to participate in the UPA College and Club Championships Series? Why?

Please review the findings for this topic before engaging in discussion.

Naming a US National Champion

Is it important that the UPA name a National Champion? Why?

Please review the findings for this topic before engaging in discussion.

UPA and International Ultimate Development

To what extent is it the UPA's responsibility to grow Ultimate around the world?

Please review the findings for this topic before engaging in discussion.

The UPA and Canada

Currently the UPA provides the following services to Canada: access to championships, sanctioning, and some coaching clinics. Should the UPA continue these offerings? Why? What are the impacts? Should the UPA offer all of its services to Canada?

Please review the findings for this topic before engaging in discussion.

Who Can Join the UPA?

Who should be able to be UPA members (USA/Canada/other) and why?

Please review the findings for this topic before engaging in discussion.

UPA and the Worlds' Elite Teams

Given that other elite Ultimate teams from other countries (Japan, Australia, Great Britain) want to play in UPA Championships, what should the UPA do?

Please review the findings for this topic before engaging in discussion.